The Mobile Web - Growing FastIt's a fact; mobile internet access is exceeding desktop computer based access and the workforce is becoming increasingly mobile, working out of the office, in home, train, airport, and abroad. No surprises then, just in time access to vital customer data on mobile technology is in demand by clients and suppliers alike.
Mobile technology for the web has exploded, but the application in business at its potential is just beginning. We believe that there is fantastic potential to improve customer service, data capture and innovative sales applications driven from CRM.
Web applications for iPhone, Android and other devices can be cost effective to develop and offer the potential to gain a real competitive advantage. From a sales perspective clients may agree to have personalised content pushed to them on their mobile device/application and they can have access to content and products on demand at any time. With GEO location services, targeted advertising and content also offers new and innovative ways of doing business.
Staff can also have immediate and convenient access to limited or all aspects of CRM via mobile application interfaces designed by C2. In the case of Microsoft Dynamics CRM this will operate in the same manner as outlined in web integration, with presentation controlled by our iPhone/Android compatible web application framework. Staff can then record meeting notes, phone calls etc. directly from their phone, ensuring important discussions and meeting data is not lost after the event.
