Capture Social Media Data in CRM

Web enabled customer relationship management (CRM) applications such as Microsoft Dynamics CRM provide a platform for system integrators such as C2 Software to capture notable data as business intelligence from sites like Twitter, Facebook and LinkedIn into CRM to create a Social CRM solution. Social networking sites allow organisations to connect with a wide audience, and facilitate ongoing conversations which provide intelligence and insight into customer preferences as well as having the potential to connect organisations / customers.

Brand Monitoring & Sentiment

There is also fantastic potential to pro-actively monitor your brand online and ensure that you are aware and respond to customer/influencers posts online. Through automated search of social networking sites references to an organisations brand or product can be pulled into a central CRM repository enabling Tweets, Blog Posts, Facebook comments, etc to be analysed. Each identified posting can be work-flowed for notification and follow-up purposes.

Microsoft have launched a CRM Solution Accelerator for Microsoft Dynamics CRM that is based on capturing social media interactions from Twitter. In addition to this C2 can design and build solutions to capture interactions from any of the Social Networks e.g. Facebook, LinkedIn etc.

The same postings can also be posted on to your web pages to present a holistic view of what is being said and commented on.