Microsoft: Oil & Gas

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Analysis undertaken by Accenture and Microsoft in a “2016 Upstream Oil and Gas Digital Survey” presented some interesting findings, but while showing insight, are the results really that surprising?

Like the rest of the World the UK is subject to global Oil & Gas supply and demand, and no one Nation or Government has a magic wand that will overnight correct the current downturn.

So what is the answer? Containment & preservation in the industry is rife but at the same time there are many who are turning to digital technology to drive value, efficiency, and competitive advantage, to become leaner, and to ride the storm.


The Microsoft survey analysed the adoption of digital technology for upstream operations - C2 believe these finds have greater synergy within Oil and Gas. In summary Microsoft findings suggest that digital technology has, increased employee productivity, engagement, and has enabled skills diversification. It finds that:

  • 80% of oil and gas companies plan to spend the same, more, or significantly more (30%, 36%, and 14%, respectively) on digital technologies over the next 1-3 years.
  • 53% of those surveyed implied that digital is now adding significant impact and value to operations.
  • 56% reported that making faster and better decisions provided noteworthy benefit. 
  • 57% surveyed were heavily focused on mobility, 44% anticipate increased investment in the Internet of Things, and 38% are looking to the Cloud. 
  • 60% are also planning to have field workers and assets digitally connected with smart devices.

C2 believe that Microsoft Dynamics CRM offers significant business potential for Oil & Gas organisations to manage: sales, marketing, servicing, scheduling, and for delivery of field services. We also believe that most organisation only “scratch the surface” of its full capability.

CRM Oil and gas dashboard

The recent acquisition of FieldOne for field services is a significant signal to the market of Microsoft’s intent in the CRM market. FieldOne functionality has been incorporated into Dynamics CRM and it enables business and frontline workers to become more effective through: 

  • Work order management
  • Automated and manual scheduling
  • Asset management
  • Inventory management
  • Procurement management 

FieldOne within Dynamics CRM further extends mobile collaboration capability, it allows records, notes, photos to be captured on mobile devices in both online and offline mode (with auto synchronisation with CRM when reconnected).

Being part of the Microsoft stack, Dynamics CRM is future-proofed and it seamlessly integrates with Microsoft solutions such as Outlook, O365, Dynamics NAV & AX, and other 3rd party solutions.

For further information, please Contact Us to discover more on how companies within the oil and gas industry can increase their productivity by using Microsoft Dynamics CRM and FieldOne. Alternatively you can visit C2’s Video Tutorial page. If you would like to try out Dynamics CRM, we offer a 30 day free trial.

28 Apr 2016

About the Author

James CTwo is our blogging alter ego for the Dynamics CRM and Web experts here at C2. We have a passion for anything CRM, Web Design or Social Media. We love writing about it! Find us on YouTube & Twitter.

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