Microsoft to buy LinkedIn

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It was announced on Monday that Microsoft will acquire LinkedIn for $196 per share in an all-cash transaction valued at $26.2 billion. The transaction is expected to close this calendar year.

This deal will open up new horizons for both Microsoft and LinkedIn. It was agreed that LinkedIn will keep its distinct brand, culture and independence throughout the acquisition. With LinkedIn gaining 19 percent growth each year to more than 433 million members worldwide, this may generally bolster Microsoft’s revenue and competitive position. 

We are excited by potential for more sophisticated integration between Dynamics CRM Online, Office 365 and LinkedIn. Some possible areas Microsoft may look to offer Dynamics CRM integration are:

  • Accuracy and currency of information on companies and employees
  • Supporting Company information e.g. number of employees
  • Contact information associated with specific companies
  • Skills information on Contacts
  • Social media/news information from company employees to CRM

This acquisition is another commitment from Microsoft as it demonstrates how they are powering on with their Dynamics CRM ambitions and are powering past competitors like Salesforce.

About LinkedIn

LinkedIn is the world’s leading professional social media platform that offers productive and successful connections and transform the way companies hire, market, and sell. LinkedIn’s vision is to create economic opportunities for their members through the ongoing development of the world’s first Economic Graph to encourage researchers, academics and data-driven thinkers to solve some of the most challenging economic problems of our times.

About Microsoft

Microsoft is the leading platform for the mobile-first, cloud-first world, with the aim to empower every person and every organisation on the planet to achieve more.

15 Jun 2016

About the Author

James CTwo is our blogging alter ego for the Dynamics CRM and Web experts here at C2. We have a passion for anything CRM, Web Design or Social Media. We love writing about it! Find us on YouTube & Twitter.

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