Solution - Microsoft Dynamics CRM Online with Activedition CMS
The new website www.familybuildingsociety.co.uk is based on the Activedition web content management system, which powers all aspects of web interaction and integrates with the back office features provided by Microsoft Dynamics CRM online. The website and CMS have been tailored by C2 to meet the specific requirements of the Family Building Society.
For back office management C2 designed and delivered a solution based on Microsoft Dynamics CRM 2013 Online that allows The Family Building Society to record, track and access business intelligence from operations to provide a single view of its customers / “family connections” and trading partners.
In so doing the Dynamics CRM solution seamlessly integrates with:
- Website operations i.e. application management and requests
- 3rd party trading systems
Microsoft Dynamics CRM has been designed to provide the business intelligence required to support the organisation, to automate processing, customer communication and notifications.
The Family Building Society website is underpinned by the Activedition CMS which is an established and widely adopted C2 solution. Activedition provides a flexible, scalable and functionally rich platform for website management. The website look and feel provided by the Society has also been delivered in responsive design format by C2 to maximise usability and customer access using tablet and smartphone devices.